The Mars Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom are the foundation of our culture and our approach to business. They unite us across geographies, languages, cultures and generations.

Our Five Principles are synonymous with Mars and have been guiding Mars Associates throughout most of our company's history. Every day, we do our best to put our Principles into Action through our work and our relationships with our consumers, customers, business partners, communities and one another.


The consumer is our boss, quality is our work and value for money is our goal.


As individuals, we demand total responsibility from ourselves; as associates, we support the responsibilities of others.


A mutual benefit is a shared benefit; a shared benefit will endure.


We use resources to the full, waste nothing and do only what we can do best.


We need freedom to shape our future; we need profit to remain free.

volume 2  •  issue 1
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March 2014
featured articles
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