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The Mars Five Principles of Quality, Responsibility, Mutuality, Efficiency and Freedom are the foundation of our culture and our approach to business. They unite us across geographies, languages, cultures and generations.

Our Five Principles are synonymous with Mars and have been guiding Mars Associates throughout most of our company's history. Every day, we do our best to put our Principles into Action through our work and our relationships with our consumers, customers, business partners, communities and one another.

Quality

The consumer is our boss, quality is our work and value for money is our goal.

Responsibility

As individuals, we demand total responsibility from ourselves; as associates, we support the responsibilities of others.

Mutuality

A mutual benefit is a shared benefit; a shared benefit will endure.

Efficiency

We use resources to the full, waste nothing and do only what we can do best.

Freedom

We need freedom to shape our future; we need profit to remain free.

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volume 3  •  issue 3
view other issues
September 2015
featured articles
Driving American Innovation Someone Said Chocolate? Families that Cook Together Spotted at Mars